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traditional network marketing platform Classification Guide (Henan Edition)
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1 major platform categories
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1.1 search engine
1.1.1 key marketing models and customer value
1.1.1.1 search engines to establish and enhance brand
1.1.1.2 low cost search engine optimization to attract visitors
1.1.1.3 Search PPC to bring high-value customers
1.1.1.4 search engine to establish and enhance the reputation of the community
1.1.1.5 Web navigation visitors included to bring low-cost
1.1.2 Main types
1.1.2.1 comprehensive search engine
1.1.2.2 vertical search engine
1.1.3 Typical brand
1.1.3.1 Baidu
1.1.3.2 google
1.1.3.3 Soso
1.1.3.4 Taobao built-in search
1.1.3.5 easy to check
1.2 portal
1.2.1 key marketing models and customer value
1.2.1.1 Rich media advertising is used to establish and enhance the brand and attract high value customers
1.2.1.2 text link ads to help bring high-value customers
1.2.1.3 Links and soft article marketing can be low cost to attract visitors
1.2.1.4 Community portal integrated marketing interactive online community to help
1.2.1.5 free e-mail capabilities to help companies build and personalized customer communication channels
1.2.2 Main types
1.2.2.1 comprehensive national portal
1.2.2.2 national professional portal
1.2.2.3 national industry portal
1.2.2.4 local portal
1.2.3 Typical brand
1.2.3.1 Tencent
1.2.3.2 Sina
1.2.3.3 Network operators are
1.2.3.4 Taobao
1.2.3.5 YORK network
1.2.3.6 4399 games portal
1.2.3.7 worry-free future
1.2.3.8 Ctrip
1.2.3.9 3G.CN
1.2.3.10 Sina Henan
1.2.3.11 Huajun download site
1.2.3.12 QQ-mail
1.3 corporate website
1.3.1 Basic elements of its marketing value
1.3.1.1 Internet domain name and web site for links to external platform,
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1.3.1.2 Information Distribution System to spread the brand message and brand image
1.3.1.3 Online interactive feature to create and enhance visitor into the relationship
1.3.1.4 enterprise website management platform for the docking and transformation of internal and external resources
1.3.1.5 E-mail personalized to establish internal and external communication channels
1.3.2 Main types
1.3.2.1 network name card
1.3.2.2 release-type information
1.3.2.3 online sales-type
1.3.2.4 e-commerce-type
1.3.2.5 Enterprise Portal-based
1.3.3 Typical website
1.3.3.1 Microsoft Web site
1.3.3.2 KFC's web site
1.3.3.3 China Mobile's Web site
1.3.3.4 Dell's website
1.4 interactive community
1.4.1 key marketing models and customer value
1.4.1.1 Create an Account used to create word of mouth
1.4.1.2 content publishing, friends are used to establish and enhance the reputation, low cost to attract visitors
1.4.1.3 Rich media advertising is used to build and enhance brand
1.4.1.4 text ads for the chain to bring high-value customers
1.4.1.5 exchange links for low-cost brand building and attracting visitors
1.4.1.6 users to search for the accurate detection of potential high-value customers
1.4.2 Main types
1.4.2.1 BBS
1.4.2.2 video-sharing community
1.4.2.3 picture community
1.4.2.4 microblogging
1.4.2.5 blog
1.4.2.6 social relations website
1.4.2.7 class wiki site
1.4.3 Typical brand
1.4.3.1 everyone net
1.4.3.2 happy network
1.4.3.3 Sina microblogging
1.4.3.4 watercress network
1.4.3.5 Tudou
1.4.3.6 interactive Baike
1.4.3.7 QQ space
1.4.3.8 River Forum
1.4.3.9 Sina blog
1.4.3.10 Baidu know
1.4.3.11 Baidu paste it
1.4.3.12 Tencent microblogging
1.4.3.13 QQ group
1.4.3.14 End of the World Community
1.5 customized software
1.5.1 key marketing models and customer value
1.5.1.1 account and avatar, signature and other information used to establish and enhance the brand,
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1.5.1.2 window advertisements and text links for creating and disseminating the brand, to attract high value customers
1.5.1.3 personalized skin, facial expressions used to create and spread brand
1.5.1.4 User interaction channel used to establish and enhance the brand, one to one communication
1.5.1.5 pop, mass and other models for accurate,
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1.5.1.6 autoresponders and other personalized features for implantable content distribution, low-cost communication
1.5.1.7 Start and implant interface and from the interface with advertising for fast build and enhance brand
1.5.2 Main types
1.5.2.1 instant communication tools
1.5.2.2 Download tools
1.5.2.3 online game client
1.5.2.4 mobile browser
1.5.3 Typical brand
1.5.3.1 QQ
1.5.3.2 Thunder
1.5.3.3 STORM
1.5.3.4 UC mobile browser
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2 preferred platform and features
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2.1 Baidu
2.1.1 search engine of choice for domestic users, leading users to scale
2.1.2 search engine marketing capabilities mature, complete, scalable
2.1.3 user base, can tap the space, suitable for continuous marketing
2.1.4 covers the majority of computer users, user group mature
2.1.5 advertising cost-effective
2.1.6 search demand is stable, accurate search auction model is easy to put
2.2 QQ
2.2.1 communication tool of choice for domestic users, leading users to scale
2.2.2 Customer relationship marketing capabilities mature, complete, scalable
2.2.3 user base, can tap the space, suitable for continuous marketing
2.2.4 users to cover most computer users, mobile users, mature and grow strong
2.2.5 advertising cost-effective
2.2.6 client and web interaction,
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2.3 Taobao
2.3.1 domestic users preferred shopping site, the leading user-scale
2.3.2 full stop marketing capabilities mature, complete, scalable
2.3.3 shoppers base, for quick marketing
2.3.4 covers the majority of online shopping users, user groups with strong purchasing power
2.3.5 advertising cost-effective
2.3.6 rapid deployment model is easy to shop online sales
2.4 Sina
2.4.1 mainstream user's preferred portal, subscribers leader
2.4.2 full stop marketing capabilities mature, perfect, choice and strong
2.4.3 influential online media, for brand marketing
2.4.4 cover most high-end users, user groups with strong purchasing power
2.4.5 advertising cost-effective
2.4.6 portal model is easy to quickly deploy integrated marketing network
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