Survey Sheds Light on Lighting Knowledge of Americans

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Survey Sheds Light on Lighting Knowledge of Americans
For the last four years, SYLVANIA has been conducting an annual survey to determine the awareness and public attitudes toward the eradication of incandescent light bulbs.  Dubbed the ‘Socket Survey,’ the results this year show that by and large, Americans are beginning to take action and understand the need for more energy efficient lighting, such as LED.  The survey was conducted via phone with 300 random adults from across the country.   
 
Some of the most notable findings are below:
Overall Results
    This is the first year (in the past four) that public awareness of the phase-out has increased
    Despite that increase, only 1 in 3 Americans is still aware that 100 watt bulbs will begin being phased-out beginning January 1, 2012*
    While the majority are excited about switching to new technologies due to the phase-out, one third are still concerned about not being able to use their favorite bulbs.
What Do People Care About?
    Over half of those polled feel that longevity, energy,700 lumens led light bulbs, brightness and whether a product is American-made are very important qualities
    Many respondents are also primarily concerned with price, color quality and dimmability
    The majority of those polled have reviewed their home lighting over the past year
    While bulb option awareness has risen, Americans are still most familiar with Halogen, LEDs, then CFLs, respectively
American Lighting finds surveys such as this helpful as we continue to build awareness for our LED products.   It helps to know where people are in their knowledge base and what we as a distributor need to do to increase lighting education.  In fact,led light bulbs for home, we started the American Lighting Partner Program to do just that this year.   The high-touch program is designed to train and educate distributors about American Lighting products, including its latest LED lighting products.
While we still have a long way to go before every home is using only energy-efficient lighting, this survey shows Americans are gaining the proper knowledge base and are heading in the right direction.  To view the entire report.
*New legislation is in process which may delay the phase-out until the fall of 2012.   However, the delay would not impact the 2007 law that requires manufacturers to produce more energy-efficient light bulbs.
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